“Greenwashing is the act of making false or misleading statements about the environmental benefits of a product or practice. It can be a way for companies to continue or expand their polluting as well as related harmful behaviors, all while gaming the system or profiting off well-intentioned, sustainably minded consumers. The term was actually coined back in 1986 in an essay by environmentalist and then student Jay Westerveld.”
NRDC The Natural Resources Defense Council
“There’s a fine line between green marketing and greenwashing. Unlike greenwashing, green marketing is when companies sell products or services based on legitimate environmental positives.
It’s easy to see why marketers are enthusiastic: According to Statista, 64% of Gen X consumers would spend more on a product if it comes from a sustainable brand, and that figure jumps to 59% among millennials.”
BUSINESS NEWS DAILY